About Our Logo  .  .  .

Retrieving is Paramount

The retrievers are sporting dogs. They are bred by man and designed by God to retrieve. These dogs are not complete without a job, preferably one that involves doing what they were built for.

Our logo dog is moving

The dog is shown fully engaged, applying himself, and actively expressing his natural and trained abilities.

Use of pattern speeds learning and retention

The square in the background represents our use of patterns throughout a dog’s training. Research has repeatedly shown that both the speed of learning and retention of new material are increased when information is presented in a known format or pattern.

Repetition is essential to learning

We repeat the squares to show the importance of repetition and review in learning. In dog training, few lessons are learned and almost no skills are mastered without repetition. Regular review is the best way to move new lessons from short- to long-term memory.

Training builds on past lessons and lays the foundation for the next

The squares are built in layers from left to right. Shown in silhouette, the logo squares are first single bordered, then double and finally triple bordered. In the color version, the squares become progressively darker. This progression represents the idea that each training lesson lays the foundation for the next and rests on the previous.

Continuity, consistency, and fairness are the pillars of our approach

We have three squares, one for each of our three core training precepts: Continuity, Consistency, and Fairness.

Progress and continual skill development are the results

Both the dog and squares are oriented from left to right, representing the dog’s progress in training and continual skill development from the basic to the advanced.

Thanks to everyone in the training group that helped in the design process. Special thanks to Kristen Hoffman, of Heron Hawk Kennels, Bumpass, VA for drawing our logo.